The Coyotes were born in 1996 when the first incarnation of the Winnipeg Jets relocated to Phoenix. Courtesy of Arizona State University Phoenix to Glendale The Sun Devils and Coyotes share center-ice branding, but the in-ice advertising belongs to the school. The Coyotes’ third home since moving to the Valley of the Sun will be the smallest arena in the NHL by roughly 10,000 seats, creating both unique business challenges and the most intimate fan experience in major pro sports. For at least the next three seasons, the club will play home games at Mullett Arena, a new 5,000-seat facility on the campus of Arizona State University that just happens to be the only Division I hockey program in the American Southwest. In the meantime, the Coyotes have entered one of the most unusual arrangements in modern professional sports history, one that has its staff pushing - and potentially succeeding - to make the best of a tricky situation. It is there that Arizona Coyotes owner Alex Meruelo hopes to build a $2.1 billion entertainment district anchored by a new arena for the now nomadic hockey club and finally bring to an end questions about the franchise’s future in the valley. New technology will allow the NHL and its teams to change how dasherboard ads are presented.
